Collaboration is Co-Creation

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If you’ve been to this blog before, you’ve likely noticed several posts on the definition of ‘collaboration’, specifically as it pertains to UC&C. You’ve likely also noticed that when people discuss ‘UC&C’, many of them use ‘communication’ and ‘collaboration’ interchangeably.

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The reason we’re devoting so much time to this definition is that when you confuse these terms, you miss out on the business and personal value that comes directly from collaboration.

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Watch as Dr. Renate Fruchter, the founding director of the Project Based Learning Laboratory Stanford University, discusses the differences between communication and collaboration, and the benefits of defining collaboration as co-creation.

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What scenario comes to mind when you think of ‘collaboration’? Is it a meeting in a conference room that produces a list of action items? Is it a conference call where you fight to make yourself heard? What would change if you approached every meeting as time to get work done together?

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Over the next few weeks we’ll dive into more detail around what actually has to happen to make a meeting collaborative, from the cultural shifts to the IT requirements. Stay tuned!

Next Level Collaboration
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About Next Level Collaboration

Next Level Collaboration is the official blog of SMART Technologies Enterprise Solutions, a leading provider of interactive technology solutions that enable inspired collaboration in workplaces around the world, by turning group work into highly interactive, engaging and productive experiences.

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